Most WhatsApp CRM tools are priced for businesses that have already scaled. Nextera Softlabs started from a simpler premise: the software that keeps a shop's leads, follow-ups and payments organised shouldn't cost more than the business can spare in its first year. So we built one — a shared inbox, lead tracking and follow-up automation that a single-owner shop or a growing sales team can both run on, priced so trying it isn't the hard part.

Nextera Softlabs is built and supported from India, for Indian businesses. The company is led by Abhisek Khandelwal.